When I first heard about you, I must admit that I was skeptical your service would be of use to me. Everyone I know — in both my personal and professional circles — has a smartphone with email capabilities and I assumed we would keep in touch using pre-existing technologies.
I stand corrected.
As the co-manager of the indie band The Lighthouse and the Whaler (http://listn.to/thelighthouseandthewhaler), I’ve found GroupMe to be the best artist services tool I’ve used yet.
Trying to keep up with four traveling musicians, a publicist and two managers (while also managing relationships with booking agents, promoters, talent scouts and brand partners) can be unnecessarily complicated, especially when all those parties are spread across the world: Atlanta, Cleveland, New York, London, San Francisco… Since the band plays ten to twenty shows a month while all of us also hold day jobs, GroupMe has given us a way to stay on the same page and never miss the opportunity to communicate the little things - and trust me, its the little things matter most.
If the band is having trouble getting a sound check or makes a great business connection at a show, I want to hear about it so I can help from afar. Since the guys are always on the road — often in remote areas — it’s easier for them to send a text through GroupMe than wait for an internet connection to load-up. I value that constant line of communication so I’m not waiting until the next day to hear how a show went or how many CDs were sold.
But the best part is that GroupMe allows us to always feel personally, not just professionally, connected. We can share in jokes, send quick words of encouragement and exchange ideas in a snap.
Keep doing what you’re doing, GroupMe. You’ve got a spot on the guest list when The Lighthouse and the Whaler comes to your town.